KEY TAKEAWAYS

How to Make the Case for an Investment in Data: Experts Weigh In

Accurate, actionable donor data is essential — especially when every fundraising decision counts.

Nonprofits that invest in data gain clarity on what’s working, where to focus, and how to plan for the future.

That’s why we’ve compiled expert insights from a recent Chronicle forum to share what it takes to:

• Show the value of data-backed decisions to leadership
• Identify low-cost wins that create lasting impact
• Start small and scale your data strategy over time