key takeaways

What the Great Wealth Transfer Really Means for Fundraisers

The much-anticipated transfer of wealth to younger generations may happen later in life than many nonprofits expect. How can organizations prepare while strengthening relationships with donors of all ages?

Drawing on a Chronicle online forum featuring experts from Texas Tech University, Susan G. Komen, and the Jerry C. Dearing Family Foundation, these five takeaways explore how nonprofits can adapt their planned-giving strategies, engage younger supporters in conversations about legacy, and prepare to accept a wider range of gifts.